In a recent post (Why Microsoft’s New Operating System Isn’t Selling) I complained that the new Vista operating system doesn’t have an “ahhhh” phrase that lets anyone know IMMEDIATELY why they should buy it.

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“But we had a tagline!” they might claim. 

Word of warning:  if your tag line is “The WOW starts now,” make sure you’re slightly more excited about it than these guys.

More like “The NAP starts now!”

FUNERAL SERVICE REMINDER:  If you advertise your funeral home as a kind, caring place that strives to make your clients feel like family, make sure your employees actually are kind and caring.  And make sure you’re on your best “family behavior” when you deal with the public.

While most families bicker and argue, this is not the way you want to treat your client families.

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