Before you market to a specific church, organization or group, make sure you become familiar with their beliefs or their cause.

For example, think about what you say or write more than this church bulletin writer did:

Weight Watchers will meet at 7 PM at the First Presbyterian Church. Please use large double door at the side entrance.

While most readers probably didn’t notice this, I’m sure that one or two people were offended.

And experience shows us that offended consumers are LOUDER than happy ones.  Which would you rather have as representatives? 

Can you imagine the kind of damage a similar gaffe would do to your own marketing efforts?
(quote courtesy of www.danggoodjokes.com)

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