Does your funeral home say “Funeral Home” or “Dentist’s Office”?

Your building can either cement your image in the minds of your community, or confuse people even more. 

Below are pictures of two museums.  Can you guess which one houses traditional classic paintings and which one is dedicated to more modern artists?

Guggenheim Museum in Bilbao, Spain

The Louvre, in Paris

 Likewise, owning a world famous basketweaving company might encourage you to build this:

And while you don’t have to follow the lead of the Longaberger Basket Company, you should reevaluate what image your funeral home projects.  If you’re running a traditonal firm that creates traditional funerals, make sure it looks it.  If you’re creating a more homelike, personalized service, you might consider creating a funeral home that looks more like the contemporary residences in your area.