I just completed a lengthy interview with Kim Stacey of Kim Stacey Publishing.  She’s been investigating yellow page advertising of funeral homes across the country and has come to some interesting conclusions.

While you wait for the full recorded interview (which we’ll podcast in a few days), enjoy a few highlights from our conversation:

Most funeral homes neglect to include a “call to action” in their yellow page ad.  This phrase tells the consumer what to do next, such as “call us to make arrangements” or “let us help you make the difficult decisions that lie ahead.”

Unless a logo has a clear purpose and is easily understood, don’t make it the biggest feature of your ad. 

Most ads use too many words in their ads.

No one cares how long you’ve been in business.  Funeral directors should write their ads for the consumer, not to stroke their own ego.

You can hear more of Kim Stacey’s great advice on the podcast, coming soon.

And don’t forget Kim’s great offer:  2 hours of FREE consultation to any of our readers.  Just mention “Final Embrace” to get this offer (a $160 value!).  You can call her at 831-338-0220. 

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