Golden Gate Funeral Home has four locations in Texas.

Browsing their website and watching their commercial, I had an immediate notion of who they are and the type of services they sell.

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They don’t sell their long history in the community (even though they have one).  They don’t sell the amazing variety of services they offer (although they probably could do a specialized service, if asked).  They don’t even push their convenience to local churches, cemeteries or highways. 

They sell their prices and their vehicle fleet.  (Their fleet is awesome – Hummer, Mercedes, Chrysler 300, etc.)

And they put their prices right on their website.  Separated into 13 different funeral packages, their offerings range in price from $795 for a graveside service in a cloth-covered casket to $30,000 for the Diamond package.

Do they provide immediate burial or direct cremation?  Possibly, but those are not options listed on their website.  They use the web as a marketing tool.  It helps them weed out the visitors that just “aren’t their clients.”

These people have figured it out.  Which may be why they just opened their fourth facility.

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