In this podcast, Herb Ayres and I discuss the role of pets in The Life Story Network of funeral homes, the way they utilize pet memorialization to cultivate other business and the importance of knowing who your client is.

Herb of Life Story Network – Part 3 (7:39)

PREVIOUS INTERVIEW PODCASTS:

Herb of Life Story Network – Part 2 (11:54)
Herb of Life Story Network – Part 1 (5:44)

Kim Stacey Interview:  Part 1 (11:03) 
Kim Stacey Interview:  Part 2 (13:30)

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