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Reaching Out to Clients in the Months Following the Funeral 

Communication with client families during these months is crucial to the continuity of your relationship – and the relative guarantee of repeat business. I always advise funeral homes I consult for to create a follow-up campaign, where direct mail messages are sent to the client family on a consistent basis.   

Many funeral homes use pre-written newsletters, full of useful tips, recipes, and pre-need information to serve this need. But, it is my opinion that the personal touch, a letter of appreciation and remembrance on the anniversaries of their loss – signed by the funeral director, and without any type of sales pitch at all – works well in conjunction with these informative newsletters.  

A contact schedule looks like this:  

Thank You note (handwritten): immediately upon completion of the services
One Month: check-in letter
Six Months: another check-in letter
One Year: a small gift (a candle is what I often suggest), with a note of remembrance

This four part series could be the key to keeping your establishment, and the loving kindness of your staff, top-of-mind with your client families.

Kim Stacey, of marketingfuneralservices.com, has dedicated her career to supporting and empowering funeral service professionals by writing responsive advertising and informational copy. She can be reached most easily at kimstacey@sbcglobal.net, or 831-338-0220. Living in the small coastal town of Boulder Creek, California, she’s in the Pacific Time zone.

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