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Stop Selling Your Funeral Home and Start Selling You! 

You are your business.  Not your facility, not your furniture or the décor. 

Your business is you: your customer service skills, your ethics, and your ability to connect with those who come to you for assistance.  

So, let’s put everything else on the ‘back burner’ for a bit, and talk about you.  Let’s go back to the beginning, and ask:

“Why did you go into this field in the first place?” 

Many of you will answer that it was compassion, caring, and a desire to serve people in their time of deepest need.  Through the years you’ve honed your skills, and found an ethical business practice that helps you sleep well at night.  

So, stress those things.  Make yourself real, authentic, and you’ve made a powerful connection with your reader.

Kim Stacey, of marketingfuneralservices.com, has dedicated her career to supporting and empowering funeral service professionals by writing responsive advertising and informational copy. She can be reached most easily at kimstacey@sbcglobal.net, or 831-338-0220. Living in the small coastal town of Boulder Creek, California, she’s in the Pacific Time zone.

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