Charity Begins at Home 

For those of you who subscribe to American Cemetery, the July issue contains an article I wrote on a local firm, Santa Cruz Memorial.  

The heart driven marketing strategy of the firm is a grand model for others to follow. Using local media as much as they can for free advertising through articles and photo opportunities, the President of the firm seeks out those in the community who need assistance, and joyfully gives it to them. These acts of kindness are then the focus of media attention.  

Take a look at the article – or, if you don’t subscribe, write me at kimstacey@sbcglobal.net, and I’ll send you a copy.

The model used by Santa Cruz Memorial to keep their firm “top of mind” with people in the community is one we can all live with.

Kim Stacey, of marketingfuneralservices.com, has dedicated her career to supporting and empowering funeral service professionals by writing responsive advertising and informational copy. She can be reached most easily at kimstacey@sbcglobal.net, or 831-338-0220. Living in the small coastal town of Boulder Creek, California, she’s in the Pacific Time zone.