We’ve added a few readers since the NFDA Convention in Las Vegas, so I’ve prepared this “tour” to familiarize them with the surroundings.  (Regular readers, please excuse the refresher course)

Final Embrace is a blog, which means all new articles (also called “posts”) will appear at the top of the page, with older articles moving down.  Picture a long scroll, where the newest writing is at the top and the older writing is rolled onto the scroll as time progresses.

Posts are also grouped by category.  On the right side of the blog, there is a list of “categories.” 

With titles like Advertising, Big Ideas, Cremation Issues, Meet Your Maker and more, these categories will help you find other articles about topics that interest you. 

And don’t forget, each article has at least one of the categories listed just below the title, so you can click from an individual post to find related articles.

Worried about getting bored with my writing?  The BE OUR GUEST columns are written by a group of other, more interesting writers.

From Kim Stacey (funeral home copywriting) to Deidre Blair (event planning) and from Don Shell (life story writing) to Robin Richter (human resource issues), we’ve got articles on every facet of the funeral industry.

Here’s just a few of our categories and recommended articles contained in each:

ADVERTISING
Kim Stacey on Advertising Language
“Doing Your Best” vs. “Being the Best”

BIG IDEAS
How to Fix the Modern Funeral
Michael Manley on a Possible FBA Buying Collective
Creating a “Must-Have” Funeral Experience

COOL PRODUCTS
My Take on Plush Teddy Bears Keepsake Urns
One Size Fits All. Really?

CREMATION ISSUES
Eulogies are for the Living
Surprised, She Asked “You can have a viewing with a cremation?”
Candace Craw-Goldman Shares “The Tin Can”
No One Wears Shoes Here

EMPLOYEE RELATIONS
How Do You Act When No One Is Watching?
How to NOT Mess Up a Job Interview

FUNERAL MARKETING
Don Shell: “It’s not about the casket™. No, really.”
DAILY NAG: Make Eye Contact

LEGAL ISSUES
Nigerian Scam Letter Turns to Funeral Homes
Why We Don’t Sell American Flag Cot Covers
Someone is Educating Your Community. Is it You?

MEET YOUR MAKER (Interview Series)
2007 NFDA Convention: Remembrace Reproductions
EXHIBITOR SPOTLIGHT: Pictures in Motion
Interview with Urn Maker, Spirit Remains
EXHIBITOR SPOTLIGHT: Info On Hold

PODCASTS
PODCAST: The NFDA Interview
Our Podcast Vault is Growing!
PODCAST: Meeting the Needs of the 21st Century Consumer

RECOMMENDED READING
Now Everyone Can Visit Fallingwater
Candace Craw-Goldman on “Baba’s Story”
Deidre Blair on Reception Layout
Funeral for a Lakota Warrior

WHO ARE WE?
Quilted Mortuary Cot Covers
Where’s Toto When You Need Him?
A Death in the Family: Part 2
Our Cot Cover on NBC
Revamped Treasured Memory Bear Site
Next Stop: Las Vegas!!!

We appreciate your time on our site.  Don’t forget:  there are over 600 articles and podcasts available. 

ENJOY!

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