Our friend Robin Heppell (the Funeral Futurist and leader of FuneralGurus.com) has mentioned Final Embrace in an article about BT Hathaway, funeral director and blogger behind Funeral Words.

You can access the article (and podcast) through Digg by clicking this link:  http://digg.com/offbeat_news/How_Social_Media_is_changing_the_funeral_industry/blog.  If you go there, make sure you “Digg” the article so that it’ll gain popularity, all of our blogs will become wildly popular and we can each retire to beautiful, secluded islands in the Carribbean. 

Well, maybe not.  But if you “Digg” the article, others will have a better chance of finding it and we’ll get more folks involved in the conversation!  (You may have to sign up for a Digg account before you can “Digg” it.  Don’t worry, signup is easy and FREE!)

If you just want to skip right to the article, click this link:  http://www.funeralgurus.com/2007/funeral-blogging-buzz-bt-hathaway/.