A Christmas memorial service can be a great tool to reconnect with your past clients and to reach new clients with a well-worded press release, especially if you are the first in your market to hold this event. 

Another successful program finds a funeral home offering a free funeral to anyone killed by a drunk driver on New Years Eve.  This program requires special sensitivity in the wording of press releases or advertising, but allows the funeral home to act as an educator to the public and gives a great story to your local television and radio stations. 

What’s more, it is quite possible you won’t have to provide the funeral, especially if your campaign has been effective in deterring drunk driving.