My latest article, “Trade Show 101” is now available in the March/April 2008 issue of Funeral Business Advisor.

The article is part of their coverage of the ICCFA convention in San Deigo and provides advice for attendees and exhibitors alike.

You can read the article online by clicking here.  The magazine ships this week and should arrive in your mailbox in the coming days.  If you’re not a subscriber, visit their website and get added to the list; the subscription is free!