I bet you haven’t spoken to anyone about the biggest cremation news story of the past week, the use of heat from a Swedish crematory used to warm nearby homes.

You can read the full news story here.

People in your community are being educated about cremation, which means if you’re not the one offering expert advice about this important disposition option, someone else is.

As an industry, we can’t afford to let the only voice about our industry come from people who consistently advocate no services and complain bitterly about “greedy” funeral directors.

It’s time for the upstanding members of this honorable and important industry to stand up and begin telling our neighbors the truth about funeral services and disposition options.

How do I know this is going to be a huge story?  Here’s a screenshot of a Google Alert I received several days ago.  Usually, there are mutliple entries about many different facets of cremation.  On this day, look how many stories were about the Swedish crematory heating plan: