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As a vendor selling to funeral homes, I’ve been very interested in seeing how current economic conditions will affect the liquidity of my clients and their willingness to buy our quilted cot covers.

Seems my friend Thomas Parmalee and the other editors at Kates-Boylston Publishing are having similar thoughts, and they’ve just published The Funeral Director’s Economic Survival Guide to give important advice during times of tighter cash flow and changed spending habits.

Here’s their press release:

WALL TOWNSHIP, N.J. — If you are a death-care professional worried about your bottom line in this worsening economy, then it’s time to pick up a copy of “The Funeral Director’s Economic Survival Guide: A Comprehensive Handbook on How to Cut Costs and Boost Revenue.”

 

Homesteaders Life Company, a leading provider of funeral insurance funding and support, is proud to be the exclusive sponsor of the book, published by Kates-Boylston Publications. “‘The Funeral Director’s Economic Survival Guide’ is an important and timeless resource for every funeral home owner, manager and associate,” said Dean Lambert, vice president of marketing for Homesteaders. “We are proud to share a leadership role with Kates-Boylston Publications in providing solutions and resources to help you grow in service to the families of your community.”

 

Inside, you’ll learn:

 

  • How to cut costs during an economic crisis;
  • Tips on buying and selling in a tough market;
  • How taxation might change in the months ahead;
  • How to make the most out of preneed;
  • Marketing tips from an array of experts;
  • And much more!

Thomas A. Parmalee, executive editor of Kates-Boylston Publications, noted that the Survival Guide includes 16 chapters and is almost 80 pages long. “In these tough economic times, it’s imperative that funeral service professionals run their businesses as efficiently as possible because that’s what their competitors are doing,” Parmalee said. “‘The Funeral Director’s Economic Survival Guide’ shows how firms can boost revenue in tough times while continuing to provide great service to families.”

 

The book is available for $75 by visiting www.katesboylston.com or by calling 800-500-4585. “Also, we are offering the guide for free to anyone who takes out at least a one-year subscription to Funeral Service Insider, which doles out business tips and the latest news to funeral service professionals every week,” according to Parmalee, who asked anyone interested in the special offer to e-mail him at tparmalee@katesboylston.com.

 

A century old insurer founded 1906 in Des Moines, Iowa, Homesteaders Life Company is focused solely on funeral insurance funding and support. It is associated with more than 3,000 funeral homes and 8,000 licensed agents across the United States.

 

Kates-Boylston Publications, based in Wall, N.J., is the publisher of American Funeral Director and American Cemetery magazines. The company also publishes American Blue Book of Funeral Service, a shipping directory; Funerals of the Famous, Funeral Service Insider and other publications that serve the funeral service industry. Visit www.katesboylston.com to learn more.

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