I just heard from my friend Jan from the Independent Funeral Directors of Florida; I’ve been booked to give two presentations!

First, I’ll give an updated version of the talk I presented at the OGR Conference in Key West last year.  The discussion centers around both “Good, Better, Best” marketing and how to merchandise the public areas of funeral homes.

Then, I’ll help funeral directors understand the new social media (MySpace, Facebook, blogs, etc.) with a 50-minute discussion of how to use the Internet to connect with client families.

The 2009 IFDF Convention and Expo will be held June 11-14th at the Renaissance Resort World Golf Village in St. Augustine, Florida.

Also, IFDF published their newsletter this month.  Check it out.