HERE’S SOMETHING I WROTE AND PUT ASIDE ABOUT A MONTH AGO:

Many of you have enjoyed the video interviews I’ve done at other conventions, including the 2009 Ohio and IFDF shows, and the 2008 NFDA Expo in Orlando.

Here are a few examples, to jog your memory:

Seems my ‘amazing’ interview skills and my casual style has caught the eye of my friends at NFDA, who called to discuss a joint project to give their exhibitors greater web-exposure at the next expo.

Basically, we’re talking about doing 1-2 minute interviews with exhibitors at the show and posting them on the web.  As the interviewer, I can impart a sense of “objectivity” so that it doesn’t look like an NFDA endorsement.  NFDA brings their considerable network and industry “bandwidth”, which means, in effect, eyeballs.

Since there are only so many interviews we can do without overwhelming viewers, we’re probably going to limit this to 25 participants and charge a fee for the service.  We are talking about enhancing an advertising opportunity that NFDA already offers on their website, the Featured Exhibitor listing on the Biz Exchange, by adding the video. 

The Featured Exhibitor listing currently costs less than $500 a year, so this new video function will probably add a few hundred bucks to the total, but that means having a “video demonstration” of your product online for at least a year (until the next expo) for all NFDA site visitors to check out.

Why video?  It’s a completely tangental answer, but I can offer these three dreaded words:  long car trip.

Here’s an experiment:  put a child in a car seat and drive 6 hours with nothing to occupy them but the scenery.  Recipe for disaster, right?  But something magical happens with video:  children (all people, for that matter) are placated by moving pictures and sounds.  Heck, some people can be mesmerized by the dumbest things.

Not that the interviews we shoot will be dumb, but the video component turns a static NFDA website into a multimedia experience, creating a desire to “drill down” into more content and encouraging repeat visits.

Plus, it makes NFDA’s site look that much more professional.  And it gives great exposure to companies trying to cut through the noise of 400+ exhibitors.

We’re still working out the details, but I expect that we’ll sell 25 of these things in no time.  I’ll get to make contacts with great people, my company and this blog will get awesome exposure on the NFDA site and NFDA members will have one more reason to check out the Biz Exchange, a great place for suppliers and funeral professionals to talk about their current needs and offerings.

Is it a win-win?  I’m hopeful about this one.

NOW FOR THE UPDATE:

We’ve labeled these our “Man On The Street” videos and we’re now offering them to vendors at the 2009 NFDA show.  For my part, I’m hoping to meet up with at least 10 exhibitors and shoot some great interviews that can go out on the NFDA website and be listed on Youtube for anyone searching for funeral-merchandise-related content.

Interested in more info?  Call Andy Werner with NFDA at 800-228-6332.  There are limited spots available.

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